LE CAPITAINE – SENSUAL SEAFOOD EXPERIENCE

Overview
With more than 25 years of experience, Le Capitaine restaurant is one of the best seafood restaurants on the island of Mauritius. Based in Grand Bay, its ideal location on the North Coast allows each table to overlook an amazing turquoise lagoon giving a unique and exotic experience to its customers.

Challenge
The client wanted to refresh the identity of the restaurant to make it appealing and accessible not only to the tourists but also to the locals. The image had to reflect a relaxing place where anyone can feel welcome to socialise and enjoy excellent seafood dishes in a relaxed environment.

Solution
Crealys redesigned the complete identity of Le Capitaine from the logo to the website, signage and restaurant menu. Inspired by their sophisticated seafood dishes and presentation, we created a fish symbol from a balsamic sauce decoration design. We incorporated a new colour scheme of burgundy and a serif font to create a traditional yet refined, fresh and trendy identity. We produced the whole line of collaterals to reflect the same spirit of casual elegance that would appeal to passing-by customers.