YEN & CO

Overview
Yen & Co is a new fashion brand offering and bringing a fresh and elegant style to life. The manufacturers are based in Mauritius and the brand includes lines for men and women for the local and international market.

Challenge
The client wanted a logo with a Japanese element to reflect the influence of the brand’s name. The design had to be chic and be appealing to a high street market.

Solution
The deer symbol in the logo design represents the Sika Deer native to Japan symbolizing power, gentleness and grace. We decided on a tailor-made serif style typography that reflects a traditional elegance in the design. The logo was carefully created to make sure that it can be easily embroidered to fabric and printed to paper.